Vision
Grantham Designer Outlet Village will pull in visitors from Lincoln, Nottingham, Leicester, Peterborough and Cambridge
3.75m
people within a 60 minute drive
4.5m
people within a 90 minute drive
City and urban population
50 minute
Drive time from Leicester
65 minute
Drive time from Cambridge
28M
cars passing annually
Direct Access
Cars can access directly from both the A1, which connects North to South and the A52, which connects East to West. The scheme sits directly beside the axis of the A1 and the new Grantham Southern Relief Road junction.
There are regular Network Rail links with London every 30 minutes taking about an hour.
A high-quality bus infrastructure will link Grantham Designer Outlet Village with the train station and town centre.
At Grantham Designer Outlet Village, we’re creating a premium environment for shoppers and brands alike. Glazed canopies will provide customers with a comfortable and enjoyable all-year-round shopping experience.
Brands will enjoy a unique opportunity to increase their visibility in a region where designer retail outlets have yet to ascertain a strong and visible presence.
3.5M
Independent research tells us that 3.5 million visitors will visit Grantham Designer Outlet Village annually.
A1
Grantham Designer Outlet Village will be the UK’s only premium outlet with a visible frontage and direct access from the UK’s 3rd busiest highway (A1). Latest traffic study shows total passing traffic of the scheme’s location is currently 28M vehicles per annum.
Sustainability and Environmental Approach
Grantham Designer Outlet Village’s sustainable and environmentally-conscious approach will bring regeneration, investment and greater visibility to the region. Grantham Designer Outlet Village is on track to be awarded sustainability accreditation BREEAM “Very Good”.
Lincoln to Cambridge
3.75m people live within 60 minutes and 4.5m people live within 90 minutes. From Lincoln to Cambridge, Grantham Designer Outlet Village will draw on a vast and affluent catchment area, including Nottingham, Leicester, Derby, Peterborough, Lincoln and Cambridge.
Aspirational shoppers
A lack of retail competition in the immediate area means that Grantham Designer Outlet Village will achieve a significantly greater penetration of its catchment than the UK outlet industry average of 3%: - Phase 1: 7.7% and Phase 2: 8.5%.